Use your eCincinnati.com customer database to reach new customers in new ways
In eCincinnati.com's communication section you'll use a customer database, surveys, and personalized newsletters to focus your marketing efforts and serve your customers in powerful, efficient ways. When customers place orders on your Web site or sign up for your newsletter, they'll be added to your database automatically. You can create a survey that asks questions specific to your business and collect valuable information about your customers' interests and needs.
For example, in a survey, a wine shop owner might ask customers whether they prefer red wine or white wine. Then, when the shop is overstocked in a Merlot, the owner could send an email newsletter to the customer group that prefers red wines, knowing that these customers are highly likely to take advantage of a special offer on red wine. Because your newsletters will be sent from your own customer database, each can be personalized with a custom greeting and individual customer's name.